Sunday, 12 May 2024

week 10 chapter 8 (Social computing)

Social computing

This week we started by looking at how the internet started with web 1.0 which focused on growth and monetisation of the web. Then we looked at web 2.0 which is what we have today, this is very extensive and serves many purposes and has many developments like AJAX which allows web pages to only refresh necessary parts and not the whole page. Another large development is social networking, this is now integrated into the daily life of billions of people and involves networks like facebook. Social shopping is another development which allows previous consumers to communicate to possible consumers about the product through ratings and reviews. Advertisement has seen a huge development through the web by the development of market research and therefore targeted online advertisement. Recruiting has seen a significant development as a possible employee’s internet past can be viewed, aswell as putting job openings on the web so many people can view and apply for them.


Gray, H., Issa, T., Pye, G., Troshani, I., Rainer, K. (2014). Management Information Systems, 1st Australian Edition. John Wiley & Sons Australia.

4 comments:

  1. A good summary about how the internet has evolved over time. I liked how you mentioned that advertisements on the internet were quite significant for market researchers to understand their target audiences better. Nice work, Mat!

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  2. Good effort Mat. You comprehended all of the main topics in chapter 8 and explained them effectively and efficiently in your paragraph.

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  3. Great job, I think you could've tried putting all the information in your paragraph into smaller subheadings and more consideration for your spacings, otherwise a great blog post again.

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  4. Great summary of the world wide web and it's effect on business and society.

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